EA excited for Wii U's possiblities

The following is an except from an interview with EA Play's VP Jeff Karp...

EA announced a huge support for Wii U at E3 thanks to its online elements. But it must also be a format that appeals to EA Play as a division?

Let’s face it, first parties have done very well on Wii, and third parties haven’t. It’s not in our sweetspot – we’ve done our best at it, but it’s difficult to develop there.

Development on the Wii U is more like what we are used to on other platforms. We will still be very selective and make sure we create the appropriate experiences for Wii U, but it is much closer aligned with HD consoles and really significantly expands our addressable market. 

There are some compelling ways, be it The Sims, FIFA or other games where that second screen can help. Be that something like an inventory screen, or a different look at the game session. 

I think Wii U is going to expand the opportunities for all games to be reimagined, especially the products at EA Play, and really extend our audience. And what about Vita?I think it looks like a great device, but the real challenge for all game handhelds is how they stack up against mobile and tablets. After all, how many devices do people want to carry? We are a platform agnostic business and we want them all to succeed, but it will be challenge for handhelds. Just look at how smartphones and tablets continue to grow and emerge.

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