UK 3DS Retailer Reactions

Finally we have some UK relatyed info concerning the price of the 3DS...

"The 3DS was expected to see the company through the [home] console transition from Wii to Wii U, but the platform has been partly let down by a lack of content. If there is no momentum in the platform, third parties are more likely to delay or even shelve game releases, which will only exacerbate the situation."

Harding-Rolls said this "decisive but uncharacteristically early move" by Nintendo was "both reactive and proactive", suggesting Nintendo was positioning itself "more strongly" ahead of "incoming competitive threats", cough the PS Vita and iPad 3.

"The last time Nintendo was prompted to cut its price quickly after launch was with the N64 in 1997."

Piers Harding-Rolls, analyst, Screen Digest

Nintendo announced the 3DS price cut this morning, which Eurogamer later found out would trim "around a third" from the UK 3DS price.

In Europe, shops set the price for Nintendo goods. In the US and Japan, Nintendo calls the shots.
Today's UK 3DS RRP stands at around £229.99. Take a third from that and you're left with £153. 

Local shops haven't announced their new 3DS price points, but the twin peaks of UK high street gaming - HMV and Game - both welcome the change.

"It's a significant price drop that will give the format a much needed boost. This cut is clearly great news which we welcome and will look to pass on."Tim Ellis, head of games, HMV. "It's good timing too, especially with the holidays just under way, and the new price point will make it a much more justifiable purchase for parents, which I think is an important factor."

Game spokesperson Neil Ashurst said Nintendo's announcement was "really exciting news".
"We will announce our new Nintendo 3DS price soon," promised Ashurst in a statement offered to Eurogamer, "but we are always committed to offering the best value possible through competitive pricing, our trade in mechanic and offers on games."



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