"Nintendo needs to change its business fundamentally. With Wii and DS, Nintendo built large installed bases but failed to energize those bases. Selling in hardware is important, but Nintendo must increase attach rates and third party opportunity dramatically. Lower 3DS hardware prices only address part of the problem. It's more important to sell more software as packaged goods and paid digital downloads to each customer who buys a hardware unit, I would like to see Nintendo cut the retail price of packaged software to a range of $20 to $25 for the 3DS. DS software should be $20 or less." M2 Research analyst Billy Pidgeon
Interesting. I had a discussion about this on the IGN forums the other day about what if Nintendo did change their business strategy and started selling software much cheaper - like the cost of a DVD...
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