"We tried to imagine what could make it more attractive and desirable for players, and how we could take them further. It is truly out of this reflection by asking very specific questions. An important starting point was the availability. How to make the game available all the time and instantly, regardless of the use made of television. Do not wait a moment and do not interrupt when someone wants to watch a TV program, drag the screen of the "joystick" ("controller") to the TV in the same stream without interruption. Obviously, we have also advanced thinking at every step, what new types of games it could lead."
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